New Look, New Services
The public transportation system in Mobile, AL was expanding and adding services.
The system needed to make a positive statement that people would notice.
Lead agency on the account, Pixallure Design of Mobile,AL, worked with Blink Colony members on strategic approaches and copy concepts to support their exciting new graphic designs.
The bright bus and trolley color scheme and matching advertising collateral was designed specifically to be noticed. When compared to the old gray busses these looked like a trip to Disney World. Bus stops were also colored to complement.
Not only did the new look gain lots of buzz, the new services and expand service areas were well received by new riders of The Wave.