Everyone has a website these days. No, really… absolutely everyone has a minimum of one website or at least a page in cyberspace that they can call their own. It may be an abandoned MySpace page or a Twitter feed that updates their followers on what they are doing every minute of every day but everyone has something. As if that wasn’t enough, people also create pages for their dog, cat, or hamster!
Getting your own piece of cyber real estate today is incredibly easy and more often than not doesn’t cost anything (except being bombarded with adverts). Even getting your work published on the web is so easy that 5 year olds are now blogging about fashion.
So what has happened to all the old school coders, like your humble correspondent, who grew up with 9.6 baud modems connected to Bulletin Boards to get their daily fix, albeit very slowly, of digital progress? After the massive demand for coders to “fix” the Millennium Bug did they simply pack up their socks and sandals and go back to their parents’ spare room?
Not a bit of it; they are still out there. The goatee may be a little greyer, the sandals have been sold on Craig’s List to be replaced with a pair of comfort fit Hush Puppies and the all night caffeine fuelled hack-a-thons now end at 9.30 (and invariably include a tube of Ralgex/Bengay at some point) but they are writing code better than ever before and adding genuine value to the explosion of Internet self-publishing and web content management systems that allow non-nerds to have their 15 Megabytes of fame.
For the vast majority of people it doesn’t matter how the video of their dog with a bucket stuck on its head gets onto YouTube or if their inner most thoughts and rants about their boss that are posted on Facebook are actually visible to millions of strangers due to incorrect security settings. They don’t care about having sufficient whitespace around a photograph on their home page or that their website is a cookie-cutter freebie that millions of other people use.
Here at BL!NK we do care. Whether it is for increasing the visibility and profit of your business, running your campaign for elected office, promoting an event or simply making the most of your Social Media presence we can make the difference.
To prove that old programmers never die, they just go to bits (groan!) we will be publishing a series of articles analyzing just what these unsung heroes of the Web are doing to make life easier for Bloggers, Tweeters, Diggers and loquacious Facebook socialites. The new generation of coders may also have some input to the discussion but just remember boys and girls, whatever you build today is on the back of those old coders who still remember where the ones and zeros go without a graphic user interface to help them.
P.S. If you can’t wait and want to take advantage of one or more of our Creative Colonists to achieve your marketing, branding, sales and online objectives – contact BL!NK today.