Blink Colonists understand that your business goals and aspirations are unique. There is no cookie-cutter-template that matches them exactly or delivers the perfect message in the precise way to capture market share.
Gaining and retaining business requires in-depth answers to three key questions;
- What do you wish to say?
- To whom do you wish to say it?
- What do you want them to do after you’ve said it?
Skipping these questions or rushing through them can be disastrous. Companies often confuse messaging and strategy with tactics. This can be costly when the brochure, website, TV spot or Facebook page they feel they need isn’t delivering the unique selling messages to the target market via a consistent strategy.
Blink Colony delivers the in-depth, strategic planning and message development that is sometimes skipped in a rush to execute cool creative tactics. Admittedly, doing the research, benchmarking and planning necessary isn’t as much fun as creating the finished, polished, award-winning end product. But bypassing these tasks makes about as much sense as assembling your roof before securing your walls.
Contact Blink when you’re ready for unique solutions that deliver business.