Max Federal Credit Union
In a highly competitive banking environment where loan business relied on offering the best rate, Max Federal Credit Union needed a way to win business in every instance.
By crafting a ‘Match or Beat’ offer we asked consumers to go ahead and shop, but to realize that Max Fed could do as good or better for them. Then we created memorable, unusual 15 second spots built around the offer. We ran the spots as 15’s and also piggy-backed as 30s to keep the rotation fresh.
Max Federal Credit union was the loan leader in their market during this period. The Max Money Store extended the campaign over 2 to 3 years and became a constant reminder to customers that Max Fed had the best deal when it came to loans.